What does the asset manager code mainly aim to promote?

The asset manager code primarily aims to promote ethical behavior and investor protection. This code serves as a framework for investment firms to align their practices with high standards of professional conduct. By emphasizing the importance of ethics, the code encourages asset managers to prioritize their clients' interests and to act with transparency, integrity, and professionalism.

This framework is essential because it helps build trust between asset managers and their clients, which is crucial in maintaining a healthy investment environment. Ethical behavior not only protects investors but also contributes to the overall reputation of the investment management industry. When firms adhere to these ethical standards, they are more likely to achieve long-term investment success while safeguarding the interests of their clients.

Other aspects of asset management, such as achieving high returns or minimizing costs, are important; however, they do not capture the primary focus of the code. Additionally, while innovative investment products can be valuable for clients, promoting such products without a strong ethical foundation could lead to conflicts of interest and potential harm to investors. The asset manager code prioritizes ethical standards to ensure that investor protection remains at the forefront of asset management practices.