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A cashless collar strategy involves purchasing options on both sides of the stock position. This strategy is structured to protect an investor's stock from downside risk while also limiting upside potential. Specifically, an investor buys a put option to protect against price decreases and sells a call option to help finance the purchase of that put option. The combination creates a "collar" around the stock's price, thus ensuring that if the stock moves in either direction, the investor's risk and return are contained within a specific range.

This approach is frequently employed by investors who wish to hedge their stock investments against market volatility without requiring cash outlay, hence the term "cashless." The put option establishes a minimum sell price, while the sold call option sets a maximum sell price, thereby forming a protective strategy with limited risk and reward. Understanding this mechanism is critical in managing investment risks effectively, especially during uncertain market conditions.